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What You Need to Know About GA4

What Is Google Analytics 4 (GA4) GA4 is Google’s new analytics platform. It combines many of GA360 and Firebase’s capabilities into one place and opens up a new world of data analysis and strategy potential. GA4 is such an improvement that companies that adopt it first have a competitive advantage over those that lag. From…

Game Changing Effective Content Marketing How To

Effective content marketing is a crucial part of a company’s digital marketing strategy. It drives new visitors, builds site authority and links, converts customers, and stimulates growth virally. Content marketing allows companies to expand their footprints by meeting people where they are when they are there with the content they are looking for, which builds…

Holistic Marketing Impact Analysis

Holistic Marketing Impact Analysis (HMIA), aka Web Analytics 2.0, designed by Avinash Kaushik, author of Web Analytics 2.0, is the path to advanced data analysis that moves beyond simple clickstream analytics. In addition to clickstream analysis, HMIA includes multiple outcome analysis, experimentation, testing, voice-of-customer surveys, and competitive intelligence. When the data is combined, it creates…

Analytics for SEO

Keys to Dominate SEO in 2022

The first and most important thing to remember about search engine optimization today is this – it’s not about rankings. It’s about profitable business results! The profit SEO adds to your company’s bottom-line defines how successful your SEO efforts are. New visitors and ranking improvements are great, but if that doesn’t translate into improved business…