by David Meck | Feb 5, 2025 | Blog
Understanding Economic Value Economic Value (EV) serves as the cornerstone for understanding how marketing efforts contribute to business growth. It encapsulates both tangible and intangible benefits—ranging from direct revenue to long-term customer loyalty—that stem...
by David Meck | Jan 25, 2025 | Blog
As the digital advertising landscape continues to evolve, advancements in Google Ads AI will undoubtedly play a crucial role in shaping the future of online advertising. From enhancing consumer insights to streamlining the ad creation and delivery process, integrating...
by David Meck | Jan 6, 2025 | Blog
SEO has transcended traditional optimization tactics in 2025, evolving into an intricate ecosystem driven by advanced artificial intelligence (AI), highly personalized user experiences, and sophisticated search behaviors. Technologies like Google’s RankBrain and...
by David Meck | Oct 19, 2023 | Blog
A strong content marketing strategy is essential for any company’s digital marketing efforts. It not only attracts new visitors to the website but also helps build links and credibility. Additionally, it converts visitors into paying customers and drives...
by David Meck | Oct 16, 2020 | Case Studies
Founded in 1991, Highland Commercial Roofing has built a strong reputation in the commercial roofing industry. Over the years, the company has installed more than one million square feet of roofing and earned recognition with the prestigious Guildmaster Award....
