What Should You Rank For
The question is not what you rank for, but what should you rank for? SEO takes time so answering that question is critical. Business impact and profit define successful SEO.
The SEO Process
The SEO process is complex and happens on multiple fronts. No one area of search engine optimization will shoot a site to the top of Google. A site must be strong in all areas that Google’s algorithm is looking for, especially where competitors are weak, and be popular. Don’t let your SEO program land you in the middle of nowhere!
Dominate the Competition
We start with an SEO audit and a benchmark report, create an optimization and content marketing strategy that supports what your site should rank for, and then target the areas of opportunity. Lastly, we define a measurement model with KPIs that demonstrate business impact, increase profits, and provide measurable Return on Marketing Investment (ROMI).
Keys to SEO Success in 2022
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- Optimize for intent, not specific keywords
- On-page optimization
- Link building and off-page optimization
- Distribute content through Influencers
- Optimize titles and descriptions
- Ensure the site is mobile-friendly
- Ensure site loads quickly
- Create a great user experience with CRO
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- Measure Return on Marketing Investment (ROMI)
- Don’t use outdated or blackhat strategies
- Create the content your site needs
- Link building content
- Conversion content
- Authority content
- Create content libraries on profitable topics
- Create content funnels and knit the pieces together
Let’s Get Your Search Engine Optimization Working
Call Me or Send Me a Message and we’ll take a look!
Why Work with David?
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- Growth Marketing expert that can produce actual results
- Google Ads builds that outperform the competition
- Analytics that answer business questions that leads to growth
- CRO using ReseachXL and Persuasion Architecture frameworks
- Profit-Driven SEO that doesn’t take months to accomplish
- You Want Content Marketing that is game-changing
- Facebook/IG Ads optimization that overcomes iOS 14.5 update
- AI Facebook/IG Ads management that takes success to new levels
- Measurable goal-oriented plan-driven Social Media marketing
- You want more control of your marketing budget
- You’d find transparency into the customer journey valuable
- You’re looking for a competitive advantage
- You want a marketer dedicated to your success
- You want to work with someone trained by the best globally
- Recommended by CEOs, CMOs, Best-Selling Authors
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