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Digital Marketing Specialist - Masters Program Simplilearn

Certification Summary

  • #1 Digital Marketing Course – Search Engine Journal
  • Harvard Business Publishing Education Content Partner
  • Aligned with Facebook Blueprint Certifications
  • Course Encompasses 10 Digital Marketing Certifications
    • Advanced Search Engine Optimization
    • Advanced Pay Per Click Marketing
    • Advanced Web Analytics
    • Advanced Content Marketing
    • Advanced Email Marketing
    • Advanced Social Media Marketing
    • Paid Social Advertising
      • Facebook/Instagram, LinkedIn, YouTube, Pinterest, Twitter, Snapchat
    • Advanced Mobile Marketing
    • Advanced Website Conversion Optimization
    • Mastering SEO, Content, PPC, and Digital Analytics
    • Mastering Social Media, Mobile, and Digital Strategy
    • Verify Certification
Master Advanced Search Engine Optimization Certification - David Meck

SEO Certification Summary

  • Search Engine Architecture
  • Content Marketing & SEO
  • SEO Keyword Research
  • On-Page Optimization
  • Website Management and Optimization
  • Off-Page SEO and Link Building
  • SEO Project Planning and Development
  • SEO Analytics and Measurement
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PPC Certification Summary

  • Course Aligns with Google Ads & Microsoft Ads Certs
  • 60+ Hours of Blended Learning
  • Course Designed & Taught by Brad Geddes
  • 126 Live Demos of Google Platforms
  • Advanced Uses of Ad Customizers
  • Advanced Account Diagnosis & Pivot Tables
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Analytics Certification Summary

  • OMCP Accredited Course
  • The Customer Journey & Measurement
  • How to Provide Insight
  • Competitive Analysis
  • Managing Analytics & RACI Matrix Analysis
  • Audience, Acquisition, Behavior Analysis
  • Conversion Funnel Optimization
  • 16 Course Projects Completed
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Content Marketing Certification Summary

  • 15-Hours of Content Marketing Training
  • How to Become Best in Class
  • Content Marketing Strategic Development
  • How to Target with the Right Content
  • Key Influencer Enabling Strategies
  • How to Use Social Platforms
  • Measuring Return On Marketing Investment
  • Effective B2C & B2B Content Marketing
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Email Marketing Certification Summary

  • 25+ Hours of Email Marketing Training
  • How to Create Trust & Brand Awareness with Email
  • How to Optimize Your Email Campaigns
  • List Building Strategies
  • Email Marketing Automation & Triggers
  • Landing Page Optimization
  • Developing a Brand Strategy & Voice
  • How to Build a Loyal Customer Base
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Social Media Certification Summary

  • Platforms Covered: Facebook, Instagram, YouTube, LinkedIn, Pinterest, Twitter & Snapchat
  • Building a Sustainable Social Media Strategy
  • Converged Social Media Marketing
  • How to Spark Social Sharing
  • Influencer Marketing
  • Social Media Measurement
  • Developing a Social Media Homebase
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Mobile Marketing Certification Summary

  • 25 Hours of Mobile Marketing Training
  • How to Use Mobile for Product and Service Promotions
  • Integrating Mobile with Social and Other Channels
  • How to Create an Excellent Mobile Experience
  • Mobile Advertising: QR Codes, Augmented Reality, IVR, Virtual Reality
  • Measuring Mobile Marketing Campaigns
  • Local Mobile Marketing Strategies
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Website CRO Certification Summary

  • Persuasion Architecture Focused
  • Conversion Optimization Planning
  • Traffic Flow and Campaign Adaptation
  • Conversion Optimization Design Concepts
  • CRO and Web Analytics
  • E-Commerce Product Optimization
  • Eye-Tracking Heat Maps and Visual Clarity
  • Building the Perfect Landing Page
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Mastering SEO, Content, PPC & Web Analytics Certification Summary

  • SEO Design and Architecture
  • Local SEO
  • Overseeing a Content Marketing Program
  • Analytics Reporting and Custom Dashboards
  • In-Depth Google Analytics Training
  • Google Ads Advanced Training
  • Advertisement Programmatic Buying
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Mastering Social Media, Mobile Marketing & Digital Strategy Certification Summary

  • Social Media Channel Marketing & Management
  • Facebook Marketing Strategies
  • Paid Social Advertising – Facebook/IG, LinkedIn, YouTube, Pinterest, Twitter, Snapchat
  • YouTube and Video Marketing
  • Twitter Marketing
  • Digital Marketing Strategy Development
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Google Skillshop Certifications

Google Digital Garage Certification

Simplilearn Digital Marketing Certifications - 2018 Specialist Program

MarketMotive Certifications

MM Certified Display Advertising Practitioner

  • Course Instructor: Matt Bailey
  • Completion Date: 12/2014
  • Credential ID: 830828

MM Certified Email Marketing Practitioner

  • Instructor: Matt Bailey
  • Completion Date: 11/2014
  • Credential ID: 817443

MM Master Certified CRO

  • Course Instructor: Bryan Eisenberg, Avinash Kaushik
  • Completion Date: 10/2013
  • Credential ID: 817442

MM Certified Content Marketing Practitioner

  • Course Instructor: Greg Jarboe
  • Completion Date: 4/2011
  • Credential ID: 817445

MM Certified PPC Practitioner

  • Course Instructor: Brad Geddes
  • Completion Date: 2/2011
  • Credential ID: 817440

MM Certified Web Analytics 2.0 Practitioner

  • Course Instructor: Avinash Kaushik
  • Completion Date: 1/2011
  • Credential ID: 830825

MM Certified SEO Practitioner

  • Course Instructors: Toad Malicoat, Rand Fiskin, Avinash Kaushik
  • Completion Date: 11/2010
  • Credential ID: 830826