Digital Marketing Specialist - Masters Program Simplilearn
Certification Summary
- #1 Digital Marketing Course – Search Engine Journal
- Harvard Business Publishing Education Content Partner
- Aligned with Facebook Blueprint Certifications
- Course Encompasses 10 Digital Marketing Certifications
- Advanced Search Engine Optimization
- Advanced Pay Per Click Marketing
- Advanced Web Analytics
- Advanced Content Marketing
- Advanced Email Marketing
- Advanced Social Media Marketing
- Paid Social Advertising
- Facebook/Instagram, LinkedIn, YouTube, Pinterest, Twitter, Snapchat
- Advanced Mobile Marketing
- Advanced Website Conversion Optimization
- Mastering SEO, Content, PPC, and Digital Analytics
- Mastering Social Media, Mobile, and Digital Strategy
- Verify Certification
SEO Certification Summary
- Search Engine Architecture
- Content Marketing & SEO
- SEO Keyword Research
- On-Page Optimization
- Website Management and Optimization
- Off-Page SEO and Link Building
- SEO Project Planning and Development
- SEO Analytics and Measurement
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PPC Certification Summary
- Course Aligns with Google Ads & Microsoft Ads Certs
- 60+ Hours of Blended Learning
- Course Designed & Taught by Brad Geddes
- 126 Live Demos of Google Platforms
- Advanced Uses of Ad Customizers
- Advanced Account Diagnosis & Pivot Tables
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Analytics Certification Summary
- OMCP Accredited Course
- The Customer Journey & Measurement
- How to Provide Insight
- Competitive Analysis
- Managing Analytics & RACI Matrix Analysis
- Audience, Acquisition, Behavior Analysis
- Conversion Funnel Optimization
- 16 Course Projects Completed
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Content Marketing Certification Summary
- 15-Hours of Content Marketing Training
- How to Become Best in Class
- Content Marketing Strategic Development
- How to Target with the Right Content
- Key Influencer Enabling Strategies
- How to Use Social Platforms
- Measuring Return On Marketing Investment
- Effective B2C & B2B Content Marketing
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Email Marketing Certification Summary
- 25+ Hours of Email Marketing Training
- How to Create Trust & Brand Awareness with Email
- How to Optimize Your Email Campaigns
- List Building Strategies
- Email Marketing Automation & Triggers
- Landing Page Optimization
- Developing a Brand Strategy & Voice
- How to Build a Loyal Customer Base
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Social Media Certification Summary
- Platforms Covered: Facebook, Instagram, YouTube, LinkedIn, Pinterest, Twitter & Snapchat
- Building a Sustainable Social Media Strategy
- Converged Social Media Marketing
- How to Spark Social Sharing
- Influencer Marketing
- Social Media Measurement
- Developing a Social Media Homebase
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Mobile Marketing Certification Summary
- 25 Hours of Mobile Marketing Training
- How to Use Mobile for Product and Service Promotions
- Integrating Mobile with Social and Other Channels
- How to Create an Excellent Mobile Experience
- Mobile Advertising: QR Codes, Augmented Reality, IVR, Virtual Reality
- Measuring Mobile Marketing Campaigns
- Local Mobile Marketing Strategies
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Website CRO Certification Summary
- Persuasion Architecture Focused
- Conversion Optimization Planning
- Traffic Flow and Campaign Adaptation
- Conversion Optimization Design Concepts
- CRO and Web Analytics
- E-Commerce Product Optimization
- Eye-Tracking Heat Maps and Visual Clarity
- Building the Perfect Landing Page
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Mastering SEO, Content, PPC & Web Analytics Certification Summary
- SEO Design and Architecture
- Local SEO
- Overseeing a Content Marketing Program
- Analytics Reporting and Custom Dashboards
- In-Depth Google Analytics Training
- Google Ads Advanced Training
- Advertisement Programmatic Buying
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Mastering Social Media, Mobile Marketing & Digital Strategy Certification Summary
- Social Media Channel Marketing & Management
- Facebook Marketing Strategies
- Paid Social Advertising – Facebook/IG, LinkedIn, YouTube, Pinterest, Twitter, Snapchat
- YouTube and Video Marketing
- Twitter Marketing
- Digital Marketing Strategy Development
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