- Spend Less and Dominate Competitors
- Elevate the Caliber of Your Business
- Maximize Returns on Your Advertising
- Optimize and Accelerate your Successes
- Maximize Value Per Visitor to Your Site
- Find Out What Works and What Doesn’t
- Build Rapport with Your Audience that Pays
- Build a Playbook that Leads to Market Leadership
The Truth About CRO
The truth about conversion rate optimization (CRO) is this; it’s not so much about better conversion rates as it is about better business results.
For example, if a popular e-commerce store dropped prices by 75%, you’d definitely see conversion rates soar. At the same time, their sales revenue would plummet. That isn’t good, CRO.
Effective CRO always results in better business results, and if it doesn’t, it’s not effective CRO.
CRO – A Secret Competitive Weapon
CRO is a secret weapon for companies that choose to use it. Through CRO, a company learns to minimize costs, reduce risk, maximize profits, and maximize growth.
CRO also enables a company to build a strategic playbook describing what works and what doesn’t, which can be used for future initiatives, and to simplify comprehensive multi-channel campaigns.
A solid CRO program is a competitive advantage for companies that takes it seriously. It will continue to gain popularity as marketing silos are maxed out and holistic digital strategies take center stage.
The Uses of CRO
All parts of a company can benefit from CRO. All it takes is a KPI you want to optimize for and a testing strategy.
Common areas of CRO include;
- E-Commerce Site
- Product Pages
- Checkout Process
- Linear & Non-Linear Sales Funnels
- Landing Pages
- Revenue Per Visitor
- Social Pages
- Website Template
- Website Copy & Content
- High-Bounce Pages
- Marketing Tactics & Campaigns
- Buying Persona Profiles
- Channel Usage
- Any Business Process
The Keys to Successful CRO Initiatives
In the end, it all boils down to the effective use of a CRO framework or frameworks and a commitment to the process of continual improvements as it takes time. I am a big fan of the ResearchXL framework and Persuasion Architecture designed by Bryan and Jeff Eisenberg.