by David Meck | Dec 2, 2023 | Digital Analytics, Marketing Blog
Digital Analytics is a science that systematically analyzes internet data to enhance an organization’s ecosystem and improve business processes. Unlike Web Analytics, which primarily focuses on web data, Digital Analytics can include many data sources, including...
by David Meck | Nov 29, 2023 | CRO, Marketing Blog
Being able to persuade and influence others is a crucial aspect of success in several professional settings, like closing deals, proposing projects, and selling products. In this post, we will discuss eight principles of persuasion that businesses can apply to attain...
by David Meck | Nov 16, 2023 | Marketing Blog, SEO
Introduction As a digital marketer, staying ahead of the curve is essential for success. One of the key elements in the ever-evolving landscape of online marketing is Google’s core updates. These updates are crucial to understand as they can significantly impact...
by David Meck | Nov 15, 2023 | Latest Trends, Marketing Blog, PPC
2024 will be a year that will bring significant changes to Google Ads Paid Search. The evolution of technology, user behavior, and market dynamics will play a pivotal role in shaping the future of digital advertising. One of the key transformations anticipated in...
by David Meck | Nov 13, 2023 | Latest Trends, Marketing Blog
What Is Performance Marketing? Performance marketing is a highly effective strategy that targets specific actions, such as clicks, leads, or sales, which can be measured by well-defined key performance indicators (KPIs). By leveraging data and analytics, performance...
by David Meck | Nov 11, 2023 | Latest Trends, Marketing Blog
The implementation of Artificial Intelligence (AI) has brought significant benefits to digital marketers by enhancing efficiency and effectiveness in various areas such as customer segmentation, ad targeting, and data analysis. With the ability to process massive...
