Web Analytics and CRO go hand in hand, and together, form the Dream Team of digital marketing! Building the analytics measurement model is as crucial to successful CRO, as are the CRO strategies themselves, and the two need to work together in every way if you want to achieve the maximum results possible! Even the…
Cold Traffic refers to any audience that does not know your business or your offers. This traffic is open and presents a great opportunity, but it is also, cold, and creates unique challenges. When it comes to cold traffic, there is no one size fits all tactic. It depends on the market, the sales cycle,…
Hot traffic channels are your converters and depending on your cold and warm traffic strategies, may range anywhere from Paid Search and remarketing, to Email marketing, to Display advertising, to Social Advertising. Where ever you find your best conversion rates and your most economic value, those are your hot channels, not to overstate the obvious.…
You have their attention, they are interested, and are ready to learn more about you, your business, and your offerings, so, what next? Think of this as an exploration that the visitor is on, with a goal of answering a question that they have on their mind. It’s an information scent trail that they are…