Pro Web Analytics
If you can’t measure it, you can’t optimize it; and, if you don’t measure what matters, what you tune, won’t matter!
Successful digital marketing starts with well-planned analytics that can point the way to the accomplishment of business objectives, and desired outcomes.
Your Analytics is the rudder of your ship and is what keeps your marketing on track, and without your rudder, how do you know where you are going, or if you are even heading in the right direction?
Analytics should not be a data dump. If it is, what good is the data to you, and how is helping you achieve your goals?
Micro and Macro Goals
Your Analytics should also be measuring both your micro and macro goals and have the ability to show you the value that your channels contributing, and whether the channel is assisting or a converting channel.
It is in this way that you will take complete control of your digital marketing ship across all channels and tactics, and steer it directly to the port of your ultimate success!
Your success lies in your ability to interpret your data. If you cannot steer the ship, you won’t be able to control the direction you are heading in, and reaching your goals will be difficult.
Analytics and Market Leadership
When you jump on a ship, do you want the Captain to know precisely where he is going, and how to steer, or is good enough ok?
Silly questions I know, but isn’t that the same as a company that doesn’t have an Analytics set up correctly? How can Senior Management steer the ship?
Analytics is the key to leadership online, and where many companies have fallen behind due to good enough thinking; but, how does good enough steer the ship?
With so many businesses taking their analytics lightly, there is ample opportunity for changes in market leadership in many industries.
No More Head Scratching Data Dumps
With Analytics you shouldn’t have to deal with data dumps that make you scratch your head!
Instead, you should have a dataset that you can understand, that provides the insights you need to make intelligent data-driven business decisions; and, allow you to steer your ship in a way that leads you to the highest levels of success possible!