If You Can't Describe What You're Doing As a Process, You Don't Know What You're Doing - W. E. Deming

Highland Roofing Google Ads Case Study

The Company

Highland Commercial Roofing is an award-winning Guildmaster commercial roofing company that has been in business since 1991. Highland has installed more than 1 million square feet of roofing and worked with companies such as the Phoneix Hall of Fame, United Airlines, and General Motors.

The Desired Outcome

Highland Commercial Roofing worked with a Paid Media Agency that was not performing well for them and was looking for someone who could get their Google Ads account to produce for them. Their desired outcome was simple, make paid media work for us. With that goal in mind, I went to work.

The Solution

  • Account deep-dive using Excel and Pivot tables to identify what was working and what wasn’t
  • Competitive Analysis to gain a better understanding of what others were doing, which resulted in a completely new account structure

The Results

Over the next seven months after the new build was launched, Highland CommercialRoofing saw its Year-Over-Year Google Ads conversions increase by 93%, and its conversion rate increased by 157%. Highland also saw its Cost Per Conversion drop by 60%, and these results were achieved despite its impact on business.

How was the success achieved? Building around what had worked for Highland – from targeting, keyword usage, ad copy – and then structuring the account to maximize the efficiency of Google Ads automated bidding algorithms.


Conversion Rates

Cost Per Conversion

I am David Meck, a digital arkmeting expert with over 13 years of experience in helping businesses achieve online success. I hold advanced certifications in all areas of digital marketing, and am a certified Growth Master with an impressive portfolio of over 50 digital marketing credentials to my name. My expertise is endorsed by top industry professionals, including CEOs, CMOs, VPs, Directors, and best-selling marketing authors.

Throughout my career, I have had the privilege of working with a diverse range of companies, from mega international corporations to local businesses, helping them grow and thrive in the digital space. My passion for digital marketing and commitment to staying ahead of industry trends has allowed me to develop and implement innovative strategies that consistently deliver exceptional results.

When I'm not immersed in the world of digital marketing, I enjoy maintaining a healthy work-life balance by working out, hiking, and playing the guitar in my free time. This not only allows me to recharge and stay energized but also fuels my creativity and innovative thinking, helping me bring fresh ideas and perspectives to my work.

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