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Holistic Marketing Impact Analysis

Holistic Marketing Impact Analysis (HMIA), aka Web Analytics 2.0, designed by Avinash Kaushik, author of Web Analytics 2.0, is the path to advanced data analysis that moves beyond simple clickstream analytics. In addition to clickstream analysis, HMIA includes multiple outcome analysis, experimentation, testing, voice-of-customer surveys, and competitive intelligence. When the data is combined, it creates…

Analytics for SEO

Keys to Dominate SEO in 2021

The first and most important thing to remember about search engine optimization success today is this – it’s not about rankings. It’s about profitable business results! The profit SEO adds to your company’s bottom-line defines how successful your SEO efforts are. New visitors and ranking improvements are great, but if that doesn’t translate into improved…

Share of Voice Analysis Case Study

The Company Health Mate Infrared Saunas is the top manufacture of Infrared Saunas globally and has been in business for over 40-years. Health Mate invented Infrared Saunas and was the first company to produce and sell them, and they are the only company in the business that owns its own factory, which produces over 2000…

CRO Frameworks

Types of CRO Frameworks There are four main CRO Frameworks, all having their own strengths and weaknesses, which are; Lift Framework An awesome framework that is easier to use and provides great insight and guidance Focuses on Value, Relevance, Clarity, Urgency, Anxiety, and Distractions Does not consider the effect of the persona profile on conversions…

Highland Commercial Roofing Case Study

The Company Highland Commercial Roofing is an award-winning Guildmaster commercial roofing company that has been in business since 1991. Highland has installed more than 1 million square feet of roofing and worked with companies such as the Phoneix Hall of Fame, United Airlines, and General Motors. The Desired Outcome Highland Commerical Roofing worked with a…