What Is Google Analytics 4 (GA4) GA4 is Google’s new analytics platform. It combines many of GA360 and Firebase’s capabilities into one place and opens up a new world of data analysis and strategy potential. GA4 is such an improvement that companies that adopt it first have a competitive advantage over those that lag. From…
An effective content marketing strategy is essential to a company’s digital marketing plans. It drives new visitors to a site, builds links and authority, converts visitors into customers, and stimulates organic growth. Content marketing allows companies to expand their online footprint. It will enable a company to meet people where they are when they are…
Holistic Marketing Impact Analysis (HMIA), aka Web Analytics 2.0, designed by Avinash Kaushik, author of Web Analytics 2.0, is the path to advanced data analysis that moves beyond simple clickstream analytics. In addition to clickstream analysis, HMIA includes multiple outcome analysis, experimentation, testing, voice-of-customer surveys, and competitive intelligence. When the data is combined, it creates…
The first and most important thing to remember about search engine optimization today is this – it’s not about rankings. It’s about profitable business results! The profit SEO adds to your company’s bottom-line defines how successful your SEO efforts are. New visitors and ranking improvements are great, but if that doesn’t translate into improved business…
The Company Health Mate Infrared Saunas is the top manufacture of Infrared Saunas globally and has been in business for over 40-years. Health Mate invented Infrared Saunas and was the first company to produce and sell them, and they are the only company in the business that owns its own factory, which produces over 2000…
