Call David at: (657) 204-6187

Facebook Ad Types and Success

When it comes to advertising on Facebook, the first thing that you want to understand is this; people are not on Facebook to buy products or to find services. People are on Facebook overall to socialize. In one way or another, it all boils down to connecting. To be successful with Facebook ads then starts…

Measuring Economic Value

Holistic Business Impact Analysis – (HBIA) HBIA is an approach to analytics that was designed by Avinash Kaushik, which provides a path to multi-level, multi-channel digital marketing understandings and economic value, and is used to answer the following questions: What are people doing on your site – Click-Stream Analysis How much people do what’s it…

How To Understand Your Audience – Take A Deep Dive!

Knowing your audience is a significant key to online marketing success. It is this understanding that shows you what people need, how they need it, where they need it, and at what time they need it. If a company wants to be a market leader, then they need to understand who it is they want…

Pro Cold Traffic Strategies

Cold Traffic refers to any audience that does not know your business or your offers. This traffic is open and presents a great opportunity, but it is also, cold, and creates unique challenges. When it comes to cold traffic, there is no one size fits all tactic. It depends on the market, the sales cycle,…

Pro Hot Traffic Strategies

Hot traffic channels are your converters and depending on your cold and warm traffic strategies, may range anywhere from Paid Search and remarketing, to Email marketing, to Display advertising, to Social Advertising. Where ever you find your best conversion rates and your most economic value, those are your hot channels, not to overstate the obvious.…