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Analytics for Search Engine Optimization

The profit SEO adds to a company’s bottom-line defines how successful your SEO efforts are. New visitors and ranking improvements are great, but if that doesn’t translate to improved business results, how is SEO helping with online success? It’s not! So where do you start? Creating a digital marketing measurement model that defines what online…

How to Use Facebook and Email Together

Using Facebook, organic and paid, with Email is a great way to increase the effectiveness of both your Facebook and email campaigns. Facebook and Email are like the Romeo and Juliet of Digital Marketing and in most cases should be working together. Oh, Romeo where are thou? A study from Salesforce showed that when Facebook…

The Trinity of CRO

With over 1100 variables that can impact conversions, where to start your analysis and testing can quickly become overwhelming resulting in poor progress. Where most people start is with Analytics, which is fine, and a great way to pick off the low hanging fruit, but what do you do after that, and is there a…

The Dream Team: Web Analytics & CRO

Web Analytics and CRO go hand in hand, and together, form the Dream Team of digital marketing! Building the analytics measurement model is as crucial to successful CRO, as are the CRO strategies themselves, and the two need to work together in every way if you want to achieve the maximum results possible! Even the…

Great Facebook Video Ideas

Video is all the hype and for good reason. People enjoy watching videos more than reading text. Video also has the power to boost conversions and sales and has been shown to produce high ROI. On the human side of things, video builds trust, ignites emotions and is more likely to be shared. Another great…