Holistic Marketing Impact Analysis (HMIA), aka Web Analytics 2.0, designed by Avinash Kaushik, author of Web Analytics 2.0, is the path to advanced data analysis that moves beyond simple clickstream analytics. In addition to clickstream analysis, HMIA includes multiple outcome analysis, experimentation, testing, voice-of-customer surveys, and competitive intelligence. When the data is combined, it creates…
Web Analytics 3.0 Understand Your Online Universe Take the Frustration Out of Scaling Your Business Enable Profitable Data-Driven Business Decisions Move Beyond Silo Traffic Thresholds Move from Click Stream to Predictive Analytics Gain Tactical & Strategic Economic Value Insight Assign Value to Social Media and Content Marketing Take Control of Your Marketing Budget Types of…
Holistic Marketing Impact Analysis – (HMIA) Holistic Marketing Impact Analysis (HMIA) is an approach to analytics that Avinash Kaushik designed to provide a path to multi-level, multi-channel digital marketing and starts with the following questions: What are people doing on your site – Click-Stream Analysis How much people do, what’s it worth – Multiple Outcome…
