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Web Analytics

Why Web Analytics Take Control of Your Marketing Budget Enables Holistic Mult-Channel Digital Strategies Take the Frustration Out of Scaling Your Business Enables Fast & Profitable Data-Driven Business Decisions Escape the Lackluster Results of Siloed Digital Marketing Dominate Competition with the Highest Conversion Rates Enlighten the Path to Market Leadership Types of Web AnalyticsWhat type…

Measuring Economic Value

Holistic Business Impact Analysis – (HBIA) HBIA is an approach to analytics that was designed by Avinash Kaushik, which provides a path to multi-level, multi-channel digital marketing understandings and economic value, and is used to answer the following questions: What are people doing on your site – Click-Stream Analysis How much people do what’s it…