What Is Google Analytics 4 (GA4) GA4 is Google’s new analytics platform. It combines many of GA360 and Firebase’s capabilities into one place and opens up a new world of data analysis and strategy potential. GA4 is such an improvement that companies that adopt it first have a competitive advantage over those that lag. From…
Holistic Marketing Impact Analysis (HMIA), aka Web Analytics 2.0, designed by Avinash Kaushik, author of Web Analytics 2.0, is the path to advanced data analysis that moves beyond simple clickstream analytics. In addition to clickstream analysis, HMIA includes multiple outcome analysis, experimentation, testing, voice-of-customer surveys, and competitive intelligence. When the data is combined, it creates…
Advanced Web Analytics Understand Your Online Universe Take the Frustration Out of Scaling Your Business Enable Profitable Data-Driven Business Decisions Move from Click Stream to Prescriptive Analytics Gain Tactical & Strategic Economic Value Insight Assign Value to Social Media and Content Marketing Take Control of Your Marketing Budget Google Analytics 4 (GA4) Updated Types of…
Holistic Marketing Impact Analysis – (HMIA) Holistic Marketing Impact Analysis (HMIA) is an approach to analytics that Avinash Kaushik designed to provide a path to multi-level, multi-channel digital marketing and starts with the following questions: What are people doing on your site – Click-Stream Analysis How much people do, what’s it worth – Multiple Outcome…
