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Holistic Marketing Impact Analysis

Holistic Marketing Impact Analysis (HMIA), aka Web Analytics 2.0, designed by Avinash Kaushik, author of Web Analytics 2.0, is the path to advanced data analysis that moves beyond simple clickstream analytics. In addition to clickstream analysis, HMIA includes multiple outcome analysis, experimentation, testing, voice-of-customer surveys, and competitive intelligence. When the data is combined, it creates…

Analytics for SEO

Keys to Dominate SEO in 2021

The first and most important thing to remember about search engine optimization success today is this – it’s not about rankings. It’s about profitable business results! The profit SEO adds to your company’s bottom-line defines how successful your SEO efforts are. New visitors and ranking improvements are great, but if that doesn’t translate into improved…