by David Meck | May 27, 2021 | Digital Marketing Strategy
[siteorigin_widget class=”thinkup_builder_imagetheme”][/siteorigin_widget] Holistic Marketing Impact Analysis (HMIA), aka Web Analytics 2.0, designed by Avinash Kaushik, author of Web Analytics 2.0, is the path to advanced data analysis that moves beyond...
by David Meck | May 26, 2021 | Digital Marketing Strategy, Digital Strategy Blog, Search Engine Optimization
[siteorigin_widget class=”thinkup_builder_imagetheme”][/siteorigin_widget] The first and most important thing to remember about search engine optimization today is this – it’s not about rankings. It’s about profitable business results!...
by David Meck | May 11, 2021 | Case Studies, Digital Marketing Strategy
[siteorigin_widget class=”thinkup_builder_imagetheme”][/siteorigin_widget] The Company Health Mate Infrared Saunas is the top manufacture of Infrared Saunas globally and has been in business for over 40-years. Health Mate invented Infrared Saunas and was...
by David Meck | Nov 17, 2018 | Conversion Rate Optimization, Digital Marketing, Digital Marketing Strategy, Digital Strategy Blog
With over 1100 variables that can impact conversions, where to start your analysis and testing can quickly become overwhelming resulting in poor progress. Where most people start is with Analytics, which is fine, and a great way to pick off the low hanging fruit, but...
by David Meck | Oct 7, 2018 | Digital Marketing Strategy, Digital Strategy Blog, Web Analytics
Holistic Marketing Impact Analysis – (HMIA) Holistic Marketing Impact Analysis (HMIA) is an approach to analytics that Avinash Kaushik designed to provide a path to multi-level, multi-channel digital marketing and starts with the following questions: What are people...
by David Meck | Sep 24, 2018 | Customer Journey, Digital Marketing Strategy, Digital Strategy Blog
Knowing your audience is a significant key to online marketing success. It is this understanding that shows you what people need, how they need it, where they need it, and at what time they need it. If a company wants to be a market leader, then they need to...
