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Facebook Ad Types and Success

When it comes to advertising on Facebook, the first thing that you want to understand is this; people are not on Facebook to buy products or to find services. People are on Facebook overall to socialize. In one way or another, it all boils down to connecting. To be successful with Facebook ads then starts…

Measuring Economic Value

Holistic Business Impact Analysis – (HBIA) HBIA is an approach to analytics that was designed by Avinash Kaushik, which provides a path to multi-level, multi-channel digital marketing understandings and economic value, and is used to answer the following questions: What are people doing on your site – Click-Stream Analysis How much people do what’s it…